Why Is Utilizing Video Important?

There was a time not too long ago when people asked each other, “what’s an email address, and who really needs one.”  As technology progressed, those questions have been slowly revolutionizing our daily lives in ways that quite dramatic. Similar to the communication aspect of digital media, video has been in the forefront of being a number one provider of both communication and entertainment. It is impossible to deny the fact that video creates powerful emotion and can be done so in a very short time.

Youtube Video Usage Statistics

We are living in the age of video, not just technology. The amount of video being consumed each day is more than the video that been recorded in all of history, or at least since Philo T. Pharnsworth invented the first few little scanlines on a screen. Take a look at these statistic below to get in idea of just how much content is being watching and consumed each day. Youtube grasped the importance of video very early on, and now it has premiered as the second largest search engine in the world.

With video heading in the direction it is, it is also important to be working with the right video. If you are a media producer and need more lyric video backgrounds, you will find exactly what you are looking for in our motion background library collection. With nearly 1100 different motion backgrounds available, there is no excuse to not get on board producing good videos. Let us help you with your projects and help you leave maximum impact for your cause.

What Do Different Video Resolution Sizes Mean?

What is Video Resolution?

Video resolutions can be very confusing with so much terminology being thrown into the market place in such a short period of time. Interlaced, progressive, downsampling, display resolution, and pixel aspect ratios are several examples, just to name a few. What does video resolution mean and how does it affect the quality of video that a person watches on a TV screen?  Let’s start with defining what resolution means. According to Vtrep.com, video resolution is defined like this:

Video resolution in a display device refers to the number of distinct pixels that could be displayed in each dimension. It is usually quoted as width× height; for an example: “1024 × 768″. In this example 1024 indicates the width and 768 indicates the height that the display could be resolved in pixels.

The resolution of digital video has slowly been increasing since its early stages, but most recently, the climb for higher resolutions started in the early 2000s. Note, that professional cameras were able to do higher resolutions long before we, the consumers, were able to get our hands on it. So, from a pro-summer perspective, lets assume that the early 2000’s was the decade of mini dv tapes, with a resolution of 720X480, and was actually recorded on a small film strip in a tape format.

I remember purchasing my first HD tv from Circuit City in 2008 with a 1280X720 resolution. I thought it was awesome and couldn’t believe how clear the image was being displayed. After shelling out $800 for a 42″ screen, a week later of course, a 1080p resolution TV comes out for nearly the same price, at the same time Circuit City went bankrupt.  Fast-forward to today and an average person can purchase a 4K 65″ screen TV for under $600. How things have changed.

What Advantages Are There To Have Higher Resolutions?

So lets get into some of the advantages of shooting video footage in a higher resolution. Per the chart below, once the resolution gets past the standard HD of 1920X1080, it increases exponentially and grows very large very fast. When shooting in a format such as 4K (3840X2160) the amount of extra data recorded in the video signal is nearly double that of its predecessor. There are several advantages to shooting in this format, and inherently, every format higher than that up to even 8K.

The biggest, if not the most obvious reason for shooting video projects in 4K as opposed to HD would be in post. There is much more room to crop, scale, and to punch in on a subject if need be, without sacrificing quality. With 4K footage, you can take a one camera shoot and zoom in on the footage to 130% and then cut back to the footage at 100% and it still looks incredible. The better way to do this technique would be to work with 4K footage in a HD timeline and scale down your wide shots, that way there would be a wide shot and close up shot, using the same clip. This cannot be achieved when shooting in lower resolutions because the image becomes blurry the more zooming in is applied.

Another advantage to shooting in a higher format is that you can always scale the footage down for years to come, but without proper software, it is nearly impossible to scale the footage up without compromising the integrity of the footage. 4K footage will always look good on 4K screens, HD screen, SD screen, however, 4K footage may not look good on an 8K screen that our grand children will be using in 30 years. The whole question of exactly where resolution will keep going is going to be interesting. Could it be possible to come up with a vectorized video format that no matter how much you scale footage up, it maintains its high quality? I am sure some computer science student is working on it.

One thing to keep in mind when selecting a video resolution: what will be the final output of my project? If your video is going straight to a website, perhaps 4K is over kill on quality. If the video is being show on a giant video wall in the Mercedes-Benz Stadium in Atlanta, perhaps the 4K resolution won’t be enough. There are always other factors such as storage to consider when shooting in the higher resolutions as well.

Video resolutions are always increasing and as the world becomes more and more saturated with a desire to watch video on all different platforms, in order to make sure your message is seen and heard clearly, the right format must be chose. The same goes for selecting digital video, such as motion backgrounds. On Motionbolt.com two resolutions are offered on many of the backgrounds, HD and 4K. I understand the need for higher quality and that is a goal here, to help people obtain the best video loops in the highest quality, for an affordable price.

Video Resolution Cheat Sheet

SD = 720X480 

HD Ready = 1280X720

Full HD = 1920X1080

Quad HD = 2704X1520

4K (UHD) = 3840X2160

6K = 6144X3160

 

Are Subtle Movements The New Trend?

Early Years Of Worship Motion Backgrounds

For almost two decades, maybe even longer for those people that jumped on the video bandwagon shortly after their compact projector bulbs burned out, motion backgrounds have steadily become more complex, dynamic, and creative. From light bursting from the top, then all sides, then the middle, to particles going one way, then another way, then swirling, then came the whole geometric shape transition with its triangles, squares, reverse angles, and hexagons, animated loops have been reworked to the point to which people have nearly seen it all.  If there is one industry that has unlimited options, yet somehow manages to make everything look similar in one way or another, it would be the motion background world.

For many years, as technology was starting to emerge, new features were added to computers, cameras, and visual presentations, prompting the the content creators to start incorporating this into their presentation and productions. If a new feature was added, it must be used. Thus the say, “more is always better” became the trend in the early 2000’s especially in the church and live production arena. At the same time,  there was attention span concerns and by using flashy graphics, it was one way to keep the audience engaged a little loner before eventually drifting out. So why, after all these years, are certain trends starting to emerge?

Evolving Trends in Worship Motion Backgrounds

Well, it could be because some of the backgrounds were hurting peoples eyes when staring at them too long, or it could be because some content creators used no self control with their .5 second particle burst and you felt like you were traveling through space at mach 5 on a Sunday morning during worship. Either way, video background started to evolve into more refined background that were less distracting. Today, the focus has slowly shifted back to the message of the content, and not so much the delivery of the content. While both are important, if people tune out the message before full digesting it, you’ve already lost them.

Many of the new backgrounds that are being used feature very subtle motion, with fewer particles, less flashing light bursts, almost to the point to where it’s hard to tell what is actually moving. For some backgrounds, it’s a still picture with a small beam of light that is shining from a lantern, or some other vessel that could output light. Abstract backgrounds haven’t completely been driven of the map in the worship arena, but may have taken a back seat to some of the more organic and real backgrounds. Slow moving glitter through water, high fps clips of colorful smoke slowed down to where it barely can tell its moving. Fractal Noise makes an entrance again due to its ability to change the setting through a slow evolutionary process. Now that is evolution that actually does exist.

In summary, yes, there are certainly uses for all types of motion backgrounds today. Concerts and commercials still need the flashy up-tempo looks and sports games still use them to overlay their graphics. But the interesting thing is that the old phrase “less is more” is once again coming back and sometime, the backgrounds that move people’s emotions the most, are the ones that barely move.

Superbowl 53 Commercial – The Twilight Zone

If there was something memorable about Superbowl 53, it definitely wasn’t the match up between the Los Angeles Rams, and the Boston Patriots. Mid-way through the 4th quarter, the Patriots scored there first touchdown and the audience re-awoke from their deep sleep. The only life-saving parts of the games were the 3 minute intermissions when media time outs were taken for commercial breaks.

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Shure SM7B Microphone

When producing a video and recording the audio, the sensible solution is to look up the cheapest Rhode shotgun mic and attach it to the hot shoe of the DSLR camera. That is fine if you are producing a elementary highlight video of their field day, but the more shooting and recording you do, the better trained your ears become to being able to discern what good audio is, and empty audio. A shotgun mic is an extremely direction mic that picks of vocal ranges 40 Hz to 20 kHz, which differs based upon the mic you are using. For instance, the Sennheiser MKE 600 shotgun mic is brilliant in its durability, its dependability and its sound quality. But when comparing this mic to the Shure SM7B micrphone, the warm vocal quality simply isn’t there.

While the shotgun works great for run-n-gun situations, for more standard and formal interviews, I recommend a mic that reaches deeper into the human vocal range and doesn’t leave out half the tones that make a voice, full. The Shure SM7B microphone creates that feeling of closeness, warmness, and vocal responses that draw the audience in, which less need for remaster your audio using parametric EQ effects.

The SM7B dynamic microphone has a smooth, flat, wide-range frequency response appropriate for music and speech in all professional audio applications. It features excellent shielding against electromagnetic hum generated by computer monitors, neon lights, and other electrical devices.

The SM7B has been updated from earlier models with an improved bracket design that offers greater stability. In addition to its standard windscreen, it also includes the A7WS windscreen for close-talk applications.

Features

  • Flat, wide-range frequency response for exceptionally clean and natural reproduction of both music and speech
  • Bass rolloff and mid-range emphasis (presence boost) controls with graphic display of response setting
  • Improved rejection of electromagnetic hum, optimized for shielding against broadband interference emitted by computer monitors
  • Internal “air suspension” shock isolation virtually eliminates mechanical noise transmission
  • Highly effective pop filter eliminates need for any add-on protection against explosive breath sounds, even for close-up vocals or narration
  • Now shipping with the A7WS detachable windscreen, designed to reduce plosive sounds and gives a warmer tone for close-talk vocals
  • Yoke mounting with captive stand nut for easy mounting and dismounting provides precise control of microphone position
  • Classic cardioid polar pattern, uniform with frequency and symmetrical about axis, to provide maximum rejection and minimum coloration of off-axis sound
  • Rugged construction and excellent cartridge protection for outstanding reliability
  • Replacement cartridge:  RPM106

So when considering your next mic choice, don’t just run to whatever is cheapest and easy. Take the time to buy equipment that will deliver quality audio. The Shure SM7B will do just that.

The Worlds Best Preview Uses Motion Backgrounds

After the Superbowl LIII broadcast on CBS this year, there is a new show called The Worlds Best. Similar to America’s Got Talent, Britain Gots Talent, or a host of other shows that highlight how awesome people are, The Worlds Best is the culmination of those shows scraping off the cream of the crop and producing  a two hour show that highlights the best in the world.

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Silent Lights – Behind The Scene

The famous Dan Brown once said, “Sometimes a change of perspective is all it takes to see the light.” When you have 100 tea candles sitting on the floor of your garage and you are looking around trying to find the right angle to film them, it’s all about the perspective from which you are looking.

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When On Vacation, Be On Vacation

Why is it important to take breaks during the day? Your brain gets tired of staring at the screen and requires short recharges. Taking a few minutes per hour to look out a window, get a drink, or talk to a co-worker is all it takes to be able to refocus and allow your brain to rest and settle. When color editing, it is always surprising how when I have been color editing for multiple hours, I feel like my work looks good. After coming back from a short time out, I watch the video and wonder if someone was playing a practical joke on me with the colors.

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