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Many blogs and articles will make you hunt and peck for the answer to whatever question they are trying to answer in the title. Instead of enticing you to read all the way to the bottom, how about I tell you what the point is up front. The number 1 principle for good story telling, is to HAVE A STORY. It sounds overly simple, but far too often we try to shoot and produce a video before we know what the real story is.

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