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Superbowl 53 Commercial – The Twilight Zone

If there was something memorable about Superbowl 53, it definitely wasn’t the match up between the Los Angeles Rams, and the Boston Patriots. Mid-way through the 4th quarter, the Patriots scored there first touchdown and the audience re-awoke from their deep sleep. The only life-saving parts of the games were the 3 minute intermissions when media time outs were taken for commercial breaks.

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Shure SM7B Microphone

When producing a video and recording the audio, the sensible solution is to look up the cheapest Rhode shotgun mic and attach it to the hot shoe of the DSLR camera. That is fine if you are producing a elementary highlight video of their field day, but the more shooting and recording you do, the better trained your ears become to being able to discern what good audio is, and empty audio. A shotgun mic is an extremely direction mic that picks of vocal ranges 40 Hz to 20 kHz, which differs based upon the mic you are using. For instance, the Sennheiser MKE 600 shotgun mic is brilliant in its durability, its dependability and its sound quality. But when comparing this mic to the Shure SM7B micrphone, the warm vocal quality simply isn’t there.

While the shotgun works great for run-n-gun situations, for more standard and formal interviews, I recommend a mic that reaches deeper into the human vocal range and doesn’t leave out half the tones that make a voice, full. The Shure SM7B microphone creates that feeling of closeness, warmness, and vocal responses that draw the audience in, which less need for remaster your audio using parametric EQ effects.

The SM7B dynamic microphone has a smooth, flat, wide-range frequency response appropriate for music and speech in all professional audio applications. It features excellent shielding against electromagnetic hum generated by computer monitors, neon lights, and other electrical devices.

The SM7B has been updated from earlier models with an improved bracket design that offers greater stability. In addition to its standard windscreen, it also includes the A7WS windscreen for close-talk applications.

Features

  • Flat, wide-range frequency response for exceptionally clean and natural reproduction of both music and speech
  • Bass rolloff and mid-range emphasis (presence boost) controls with graphic display of response setting
  • Improved rejection of electromagnetic hum, optimized for shielding against broadband interference emitted by computer monitors
  • Internal “air suspension” shock isolation virtually eliminates mechanical noise transmission
  • Highly effective pop filter eliminates need for any add-on protection against explosive breath sounds, even for close-up vocals or narration
  • Now shipping with the A7WS detachable windscreen, designed to reduce plosive sounds and gives a warmer tone for close-talk vocals
  • Yoke mounting with captive stand nut for easy mounting and dismounting provides precise control of microphone position
  • Classic cardioid polar pattern, uniform with frequency and symmetrical about axis, to provide maximum rejection and minimum coloration of off-axis sound
  • Rugged construction and excellent cartridge protection for outstanding reliability
  • Replacement cartridge:  RPM106

So when considering your next mic choice, don’t just run to whatever is cheapest and easy. Take the time to buy equipment that will deliver quality audio. The Shure SM7B will do just that.

Silent Lights – Behind The Scene

The famous Dan Brown once said, “Sometimes a change of perspective is all it takes to see the light.” When you have 100 tea candles sitting on the floor of your garage and you are looking around trying to find the right angle to film them, it’s all about the perspective from which you are looking.

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Video Editing Tips Before Editing

Before starting a big video editing project, through experience, I have noticed that setting up a proper work area can allow the mind to delve deeper into the project quicker. So what do I mean by that? I am going to list several tips that drastically improved by efficiency when editing. Time and valuable, and with so many distractions, it’s easy to waste alot of time. It’s been said that every time a videographer is interrupted from their editing, even if its just a brief interruption, it can take 10 minutes to refocus and resume the same pace of editing as they were doing before the interruption. So here are a few things that can help.

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A Closer Look at the Canon C200

Harness the power of Canon’s powerhouse flagship cinema camera, the Canon C200. The Canon C200 comes fully loaded with a super 35mm CMOS sensor, Dual Pixel CMOS AF Technology, and Dual DIGIC DV 6 Processors.  In addition, it shoots in 4K and in UHD 1920 resolutions at 59.94/50/29.97/25/24/23.98p & 120p in HD frame rates.

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